Chevrolet’s Spark to land in the US

[Spark Guide 9]

Chevrolet’s Spark to land in the US

CHEVY SPARK FORUM - After flip-flopping on their decision to bring the new microcar to the US market several times, Chevy is now claiming that the US market will likely see the Spark in 2011.

The Chevy Spark will enter the US and fill a role in the Chevy lineup that is not currently filled with any model – the A-segment. Currently, Chevy’s smallest offering is the B-segment Chevy Aveo.

Like most automakers in the US, Chevy’s reason for not offering an A-segment vehicle in the recent past was likely due to the fact that prior to recent market changes, the segment had little appeal to Americans.

Recent market studies by several auto manufacturers however show that Americans are trending towards smaller vehicles – possibly bucking the trend of all Americans thinking “bigger is better” when it comes to purchasing vehicles.

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