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Guest Message by DevFuse

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Opel will build minicar in Germany: Chevy clash fears

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Posted 24 September 2010 - 12:25 PM

Opel will build minicar in Germany: Chevy clash fears

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Chevy Spark Forum - Opel has remained outside the minicar segment to avoid clashing with its GM sister brand Chevrolet, which sells Korean-built entry-level cars in Europe.

But Reilly convinced GM bosses in Detroit that Opel needs a minicar because there has been a structural change in customers' habits with more people downsizing to smaller cars.

In 2004, Opel unveiled the Trixx minicar concept at the Geneva auto show but the 3+1 seater never went into production because GM decided at the time that the Chevrolet Spark/Matiz would be its only entry in the segment in Europe.

Opel's announcement about the minicar is the third major investment commitment from the automaker this month.


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