Howdie all,
I just purchased a 2013 Pink Spark for my wife. We are not the average buyer. We are 53 and 47, empty nesters, and we purchased the Spark because we would rather put our $$ in new condo rentals, and retirement investments. We don't believe that cars are investments.
We like the way it drives, the features, and value it offers for the money. We like the MPG too.
There are better cars that are of higher quality, and MPG, but they're often much more expensive.
In short, we bought the Spark for it's value, and it's bigger bang for your buck factor.
The Spark is too new to know